A multidisciplinary exploration of our human inclination to herd and why our instinct to copy others can be dangerous in today's interlinked world Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate others. In today's interconnected world, group choices all too often seem maladaptive. With unprecedented...

"From New York Times bestselling author and economics columnist Robert Frank, a revelatory look at the power and potential of social context. As psychologists have long understood, social environments profoundly shape our behavior, sometimes for the better, but often for the worse. Less widely noted is that social influence is a two-way street: Our environments are in large part themselves a product of the choices we make. Society embraces regulations...

The Cat Kid Comic Club is in crisis! After learning that one of their comics will be published, the baby frogs are filled with anxiety and doubt. How will they get their creative groove back? Will Naomi or Melvin emerge as a leader? Will Flippy convince them to finally straighten up and fly right?

On a beautiful October morning in rural Maine, a homicide investigator from the state police pulls into the hard-luck town of Copper Falls. The local junkyard is burning, and the town pariah Lizzie Oullette is dead--with her husband, Dwayne, nowhere to be found. As scandal ripples through the community, Detective Ian Bird's inquiries unexpectedly lead him away from small-town Maine to a swank city townhouse several hours south. Adrienne Richards,...

An eminent psychologist explains why dissent should be cherished, not feared We've decided by consensus that consensus is good. In In Defense of Troublemakers, psychologist Charlan Nemeth argues that this principle is completely wrong: left unchallenged, the majority opinion is often biased, unoriginal, or false. It leads planes and markets to crash, causes juries to convict innocent people, and can quite literally make people think blue is green....

The creative genius behind the hit style platform @WeWoreWhat, who is a famed influencer with over 2 million followers, reveals how she became one of the most recognizable names in fashion by trusting her gut, knowing when to take risks and fighting to get what she wants in life. Publisher's description.

The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health...

In his 2009 book Crush It, Gary Vaynerchuk insisted that a vibrant personal brand was crucial to entrepreneurial success. Now Gary explains why that's even more true today, offering his perspective on what has changed in the last nine years and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier -- and not just financially -- than they ever imagined possible by following Crush It principles. The...

"Do you like trying new hair and make-up products? Are you always the first of your friend group to wear new trends? Then you might be on track to become a social media style influencer. Learn how your original takes on fashion could translate into a career by exploring the economics and business skills behind influencer marketing, while staying safe online"-- Provided by publisher.

"In her writing for Harper's, the London Review of Books, The New Yorker, and elsewhere, Lauren Oyler has emerged as one of the most trenchant and influential critics of her generation, a talent whose judgments on works of literature--whether celebratory or scarily harsh--have become notorious. But what is the significance of being a critic and consumer of media in today's fraught environment? How do we understand ourselves, and each other, as space...