A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan pageA proven process to attract followers and fans and convert them into customers and clientsThe latest updates and step-by-step guidelines for Facebook, Twitter, and LinkedIn, as well as more niche platforms like Instagram and PinterestTips on why, when, and how to use online advertisingEssential advice on content marketing and targeted...

"The Candy House opens with the staggeringly brilliant Bix Bouton, whose company, Mandala, is so successful that he is "one of those tech demi-gods with whom we're all on a first name basis." Bix is 40, with four kids, restless, desperate for a new idea, when he stumbles into a conversation group, mostly Columbia professors, one of whom is experimenting with downloading or "externalizing" memory. It's 2010. Within a decade, Bix's new technology, "Own...

"American society is more polarized than ever before. We are strategically being pushed apart by disinformation--the deliberate spreading of lies disguised as truth--and it comes at us from all sides: opportunists on the far right, Russian misinformed social media influencers, among others. It's endangering our democracy and causing havoc in our electoral system, schools, hospitals, workplaces, and in our Capitol. Advances in technology including...

"To be a content moderator is to see humanity at its worst--but Kayleigh needs money. So she takes a job working for a social media platform whose name she isn't allowed to mention. Her task: review offensive videos and pictures, rants and conspiracy theories, and decide which need to be removed. It's grueling work. Kayleigh and her colleagues spend all day watching horrors and hate on their screens, evaluating them with the platform's ever-changing...

"Once the unrivaled titan of social media, Facebook held a singular place in culture and politics. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world. Inside and outside the company, Facebook extolled its products as bringing people closer together and giving them voice. But in the wake of the 2016 election, even some of the company's own senior executives came to consider those...

Jack Sparks died while writing this book. This is the account of his final days. In 2014, Jack Sparks - the controversial pop culture journalist - died in mysterious circumstances. To his fans, Jack was a fearless rebel; to his detractors he was a talentless hack. Either way, his death came as a shock to everyone. It was no secret that Jack had been researching the occult for his new book. He'd already triggered a furious Twitter storm by mocking...

"Megan Chernoff is a talented but unemployed copywriter in an identity crisis after the birth of her second child. Seeking a fresh start, she and her family move to New York City, where she meets Daphne Cole-a gorgeous, stylish, well-known momfluencer. To Meg's surprise and delight, Daphne shows an inordinate amount of interest in Meg, showering her with compliments, attention, gifts, and all the perks that come with having a massive digital platform....

"Ever since she was a little girl, Abby Wilkes dreamed of her wedding, the day when she'd wear a pretty white dress and look like a princess.But that was before her life fell apart for the entire world to see. Her longtime boyfriend-turned-fiance;, Ben, unceremoniously dumped her--changing his status to single on Facebook--while she was trying on the most gorgeous Vera Wang dress for the big day. Six months and twenty pounds later, the usual remedies--cupcakes,...

"What if you woke up one morning and found you'd acquired another self--a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you'd devoted your life to fighting against? Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience--she was confronted with a doppelganger whose views she found abhorrent...

Chronicles social media over two millennia, from papyrus letters that Cicero used to exchange news across the Empire to today, reminding us how modern behavior echoes that of prior centuries and encouraging debate and discussion about how we'll communicate in the future.